Style.com
Luxury e-commerce website
Type of site | Ecommerce |
|---|---|
| Available in | English |
| Owner | Condé Nast |
| URL | www |
| Commercial | Yes |
| Launched | September 2000; 23 years ago (2000-09)[1] |
| Current status | defunct as of June 2017; 7 years ago (2017-06) |
Style.com was a website owned by international media company Condé Nast. In its original incarnation, launched in 2000, Style.com was the online site for fashion magazines Vogue and W. It featured online versions of some of the magazine's content as well as Internet-exclusive material such as event photographs and style-related articles. In September 2016, Style.com was relaunched as a luxury e-commerce website.[2] It was closed and absorbed by online retailer Farfetch.com in June 2017.
History
Magazine content
In 2000, Style was founded by Condé Nast and launched as the online site for fashion magazines Vogue and W . featuring online versions of some of the magazine's content as well as Internet-exclusive material such as event photographs and style-related articles. It featured material such as fashion news reporting, trend reports, and an extensive catalogue of runway imagery.[3] Vogue and W later launched their own websites and in 2010, Style.com moved to publisher Fairchild Fashion Media. In late 2014, Style.com moved back to its original home, Condé Nast.
In April 2015, the content on Style.com migrated to Vogue Runway, an existing channel on Vogue.com,[4] and Condé Nast announced it would use the URL for a new e-commerce venture launching on 2 September 2016.[5] Style.com and its runway archive were taken offline on 31 August 2015.[6]
E-Commerce
In September 2016, Style.com was relaunched as a luxury e-commerce website.[2] Style.com offered established and emerging luxury brands, encompassing womenswear, menswear, beauty and grooming. The website combined e-commerce with original and curated content from Condé Nast's titles, including British Vogue and British GQ.
President of Style.com Franck Zayan oversaw the UK-based website,[5] with fashion and retail expert Yasmin Sewell as fashion director, Melissa Dick serving as editorial director, Jane Gorley as creative director and Natalie Varma as head of innovation.[7] Jonathan Newhouse, Robert A Sauerberg Jr, Anna Wintour, Nicholas Coleridge, Charles H Townsend, Pascal Cagni and Franck Zayan sat on the board of directors.[8]
After failing to make an impression on consumers as an e-commerce site Style.com ceased trading in June 2017, just nine months after conception as an online retailer. It was absorbed by Farfetch.com, in a partnership the companies said would create “a seamless luxury shopping journey from world authority fashion inspiration to purchase gratification”. Moving forward Condé Nast plans to monetize their content on other platforms such as Vogue.com, etc. through a partnership with Farfetch where products featured online and in their print publications will be purchasable through Farfetch, with Condé Nast taking a commission.[9] The failure of Style.com as an e-commerce platform was viewed by many in the industry as a costly mistake with Condé Nast having spent around US$100m on the venture.[10]
References
- ^ Style.com: Press Center
- ^ a b Pithers, Ellie. "Shop Vogue Now With Style.Com". British Vogue. Retrieved 2016-10-25.
- ^ Fashion Shows, Runway Reviews, and More on Style.com
- ^ Times, Fashion (2014-12-15). "Condé Nast Is Closing Style.com Magazine". Fashion Times. Retrieved 2016-10-25.
- ^ a b Kilcooley-O'Halloran, Scarlett. "Condé Nast Turns Style.com Into E-Commerce Site". British Vogue. Retrieved 2016-10-25.
- ^ Mlotek, Haley (2016-06-02). "R.I.P., Style.com". The Hairpin. Retrieved 2021-07-18.
- ^ "Meet the women at the helm of Style.com, Condé Nast's new shopping revolution". The Telegraph. Retrieved 2016-10-25.
- ^ Conti, Samantha (2015-09-10). "Anna Wintour, Pascal Cagni Join Style.com Board". WWD. Retrieved 2016-10-25.
- ^ "Analysis: Style.com – a costly gamble". Drapers. Retrieved 2017-06-21.
- ^ "Inside the costly fashion faux pas that was ill-fated Style.com". The Telegraph. Retrieved 2017-06-21.
External links
- style.com
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